Retail Point-of-Purchase (POP) and Packaging Blog

TPH Global: Secret Weapon for Brand Managers & Licensees

March 23, 2018
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Do supply chain issues keep you up at night? Do you have the time and resources to ensure that your next POP display program goes flawlessly? If not, TPH Global Solutions® can help. We excel in resolving the most complex supply chain issues, providing...

Global Display and Marketing Know-How for Difficult Jobs

January 8, 2018
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Anybody can print a box. A successful display and marketing campaign needs more than just a company that can print a box. Global brands need a partner with system-wide expertise – a “know-how company.” A know-how company asks a lot of questions before the...

How to Avoid Retail POP Display Shipping Damage & Rework

November 13, 2017
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It would be presumptuous to say, “we’ve seen it all…” The “it” refers to the many ways a retail POP display program can be derailed by poor execution, shipping and handling damage, resulting in avoidable costs, lost profits and stress-inducing/mind-numbing rework. These preventable problems...

Marketing Cosmetics on Retail POP Displays

August 25, 2017
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Today’s cosmetic shoppers are less inclined to be loyal to one particular brand and more likely to search for a product that perfectly meets their needs. This makes it both easier and more challenging to win over customers who might previously have shopped within...

Holiday Retail POP Displays: It’s Not Too Late (But Soon Will Be)

August 3, 2017
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The good news: it’s not too late to quadruple your holiday sales this season and generate a 300% ROI with retail point-of-purchase displays to merchandise your products in high traffic areas. The bad news: it already is too late for warehouse clubs and most...

Retail POP Displays: Avoiding Pennywise & Pound Foolish

July 25, 2017
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“Pennywise and pound foolish,” is a metaphor referring to British currency, where a pound is worth 100 pence, that literally refers to when someone is careful about smaller things and careless about larger ones. We have recently encountered a pennywise and pound foolish scenario...