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Retail Point-of-Purchase (POP) and Packaging Blog

Taking the Stress Out of Specialty Retail Campaigns

July 8, 2020

When a leading pet products brand found itself with a multi-year, high-visibility opportunity to get its aquarium supply products into one of the country’s biggest pet retailers, the complications grew like algae in a poorly maintained fish tank. There were competing expectations between the... Read More

Well-Crafted Pet Display Has Birdseed Flying off the Shelf

March 16, 2018
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Bird watching is big business in the United States. A U.S. Fish and Wildlife Service survey estimates that more than 45 million people engage in bird watching, from their backyards or as bird tourists, pumping more than $75 billion into the economy. How can... Read More

New to Retail POP Displays? What You Should Know…

October 5, 2016
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If you want to sell more product with retail point-of-purchase (POP) displays and are new to them, you’ve come to the right place. The key to creating the most effective retail displays is to work with the right display partner vs. whoever offers the... Read More

Think Spring: Refresh Your Retail Presence

September 12, 2016
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Now that your holiday retail POP displays and packaging have been settled (click here if not), it’s time to think spring. If we start now, we can help ensure that spring will be a successful start to 2017 by finding new ways to differentiate... Read More