Guide: Eliminating Pain from Your Supply Chain

Winning over retailers and achieving repeatable sales success with effective point-of-purchase (POP) displays and custom retail packaging depends on near-flawless global supply chain execution. Considering how much can go wrong, including changing retailer requirements, that’s a tall order.

Yet a surprising number of brand managers and licensees leave this critical element of success almost to chance—entrusting a complex, multi-supplier process to one of their overseas product suppliers, whose expertise often begins and ends on their own factory floor.

With a better understanding of how the global supply chain works—and where it can break down—brand managers and licensees can steer their campaigns around the traps that can destroy deadlines, erode credibility with retailers and licensors and wreck budgets with costly errors and defects.

This guide was created to help you in the following ways:

  1. Identify the most common supply chain mistakes
  2. Find and close the gaps in your supply chain
  3. Create a repeatable strategy for success

Download the Guide

You will increase profits by adhering to best practices for getting retail products and POP displays to market, on time and on-brand. Learn these best practices by filling out the form below to download our guide: