Retail Point-of-Purchase (POP) and Packaging Blog

How to Speak Retail: 10 Frequently Misunderstood Terms

December 12, 2022
10 Misunderstood Custom Retail Display Terms

The language of a mass merchandiser’s retail display campaign can be confusing. Here are 10 terms that are frequently misused, misunderstood, or can have different meanings depending on who is using them. Every retailer has unique expectations, and the definition of success can change...

Packaging Supply Chain Success Story: FLIR

February 18, 2016

As we talked about in our custom catering packaging blog post, being able to effectively manage the packaging supply chain and inventory levels can be more important than design and branding – especially when having to manage multiple vendors (for both our clients and...