Retail Point-of-Purchase (POP) and Packaging Blog

Case Study: European Hydration Brand Makes a Splash in the U.S. Grocery Market

June 9, 2023

When a European water products company sought to expand its popular hydration brand into the U.S. grocery market, a national sales manager overseeing the campaign realized they needed help to meet notoriously strict U.S. retailer requirements. waterdrop® produces small, dissolvable cubes that turn a...