Convincing a big box or club store buyer that your brand could be the next big thing is a lot harder than you think, even when you can demonstrate solid product demand in other channels. You won’t close the deal until you’ve also convinced...
Retail Point-of-Purchase (POP) and Packaging Blog
Why are Sidekicks & Power Wings So Popular with Retailers?
January 8, 2026
Well-designed sidekick displays, aka “power wings”, can be a tremendous asset in a retail campaign for products in a wide range of categories. They’re flexible, cost-effective and occupy some of the best retail real estate to be found. Sidekick 101 Best for lightweight products...
6 Retail Display Risk Mitigation Best Practices
July 18, 2022
Ensure your products get to market on time and in compliance with all retailer requirements As much as we’d love to be able to reassure our clients that nothing can go wrong, there is no such thing as a risk-proof retail campaign. However, there...
Temporary, Semi-Permanent & Permanent Retail Displays
June 6, 2022
What’s the difference between temporary, semi-permanent and permanent point-of-purchase (POP) and point-of-sale (POS) retail displays? Temporary POP & POS Displays Temporary displays are designed to last 2-3 weeks in retail or “in and out.” They are generally not refilled and the display is thrown...
From PDQs to Power Wings: Finding the Right Retail Display Type
July 31, 2019
Choosing the right display type is an important factor in the success of your campaign. In addition to identifying the display that creates the best showcase for your product, it’s critical to understand how each type of display fits into unique retailer requirements, preferences,...