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Retail Point-of-Purchase (POP) and Packaging Blog

New to Retail POP Displays? What Brands Should Know Before Choosing a Display Partner

August 5, 2026

Moving a product from e-commerce, direct-to-consumer or another sales channel into retail is an exciting opportunity, but it also introduces a new set of requirements. Your product needs to stand out on the shelf or sales floor. Your packaging needs to work within the...

Accelerating Product Sales with Countertop Displays

July 6, 2017

Everything from cosmetics to electronics is marketed and displayed on the counter – whether at the register as a point-of-sale item or in an aisle, meant to stand out from other, similar products. Some items showcased in a countertop displays are impulse buys and...

Think Spring: Refresh Your Retail Presence

September 12, 2016

think-spring-retail-pop-display-packaging

Now that your holiday retail POP displays and packaging have been settled (click here if not), it’s time to think spring. If we start now, we can help ensure that spring will be a successful start to 2017 by finding new ways to differentiate...

Retail POS Display Trends: Floor Displays

January 11, 2016

Having created numerous retail point-of-sale (POS) displays for club and big box stores in 2015 (and for the last 50 years), we’ve run across a few floor display trends that consumer packaged goods companies (CPGs) need to know. These trends involve cosmetics, footwear, pets,...

Is it difficult to meet Costco requirements for custom POP and POS pallet displays?

All club store campaigns come with detailed requirements for everything from packaging and displays to price points and inventory management. But it is well worth the effort to ensure that you have a thorough understanding of these expectations and the right processes in place to meet them. Costco success means making Costco priorities your own.

Learn more.

What is the best way to transition a product from e-commerce to the retail floor?

While e-commerce sales have dramatically transformed the way that people shop, when it comes to customer loyalty, few retail outlets can match the enthusiasm of big box retail shoppers. Understanding their expectations is a critical part of transitioning a retail campaign from the online market. Do your homework, and for best results, partner with a retail custom POP display and packaging expert with significant experience managing campaigns for the retailers you’re targeting.

Learn more.

How long does it take to design custom POP displays and packaging?

Paperboard packaging design takes one week
Plastic packaging takes two to three weeks
Semi-permanent custom POP displays can be designed in one to two weeks
Permanent displays require up to two weeks for the rendered concepts and another two weeks for engineered drawings and prototype

Learn more.

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Retail Point-of-Purchase (POP) and Packaging Blog

New to Retail POP Displays? What Brands Should Know Before Choosing a Display Partner

Accelerating Product Sales with Countertop Displays

Think Spring: Refresh Your Retail Presence

Retail POS Display Trends: Floor Displays

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