Counter & PDQ Retail Displays
PDQs have become very popular with grocery stores, warehouse clubs, and pharmacies like CVS and Walgreens because they are inexpensive, lightweight, simple to set up, contain 10-20 products, and can be customized to meet specific retailer requirements.
When designed effectively, they can increase your product’s sell-through and you can cut costs even further when you co-pack your product with these displays – especially if your product is manufactured in China.
What Are PDQ Counter Displays?
PDQ refers to “pretty darn quick” retail point-of-sale/purchase (POS/POP) displays due to how easy they are to set up and typically come pre-packed. PDQs can display products throughout the store, including on shelves and endcaps, in addition to the checkout area.
Note: Walmart refers to *all* floor displays as PDQs.
How PDQs Stimulate Product Sell-Through
PDQs, as well as floor or pallet displays, offer a way to dress up the product graphically and structurally, and can show the product in use visually. The PDQ can be an attractive way to display the product and related items in a tray or stack. PDQs can also hide the product and packaging in a gravity-fed display where the display offers more space for compelling visuals.
TPH offers a full suite of display capabilities to help you sleep easy at night, from design to pitching retailers to fulfillment and taking the pain out of your supply chain – whether manufacturing products domestically, in China or elsewhere overseas.