Retail Point-of-Purchase (POP) and Packaging Blog

Why are Sidekicks & Power Wings So Popular with Retailers?

January 8, 2026

Well-designed sidekick displays, aka “power wings”, can be a tremendous asset in a retail campaign for products in a wide range of categories. They’re flexible, cost-effective and occupy some of the best retail real estate to be found. Sidekick 101 Best for lightweight products...

5 Best Practices for High-Performing Displays

November 13, 2024
Costco Baggallini display

Retail display success is the product of many factors. The difference between a display that works and a display that doesn’t, comes down to the smallest details. Your goal, of course, isn’t just a display that “works.” You want a display that succeeds in...

Six Rules for Successful Buyer Negotiations

October 15, 2024
Happiness matrix

Negotiating with a retail buyer can seem like a risky thing to do once you’ve locked in your vendor agreement, but it’s far riskier to agree to requests that add cost or complications in the interest of maintaining your relationship. A well-supported argument against...