Convincing a big box or club store buyer that your brand could be the next big thing is a lot harder than you think, even when you can demonstrate solid product demand in other channels. You won’t close the deal until you’ve also convinced...
Retail Point-of-Purchase (POP) and Packaging Blog
Why are Sidekicks & Power Wings So Popular with Retailers?
January 8, 2026
Well-designed sidekick displays, aka “power wings”, can be a tremendous asset in a retail campaign for products in a wide range of categories. They’re flexible, cost-effective and occupy some of the best retail real estate to be found. Sidekick 101 Best for lightweight products...
10 Things to Know About the Transition from E-commerce Sales to the Club Store Floor
April 3, 2025
E-commerce has profoundly transformed the way consumers shop for practically everything. And yet, club stores like Costco, Sam’s Club and BJ’s Wholesale still claim an enviable share of the market and a loyal customer base that makes them an incredible opportunity for brands. No...
Case Study: Costco Campaign Partnership Showcases Style and Design on Every Level
April 1, 2025
Lauren and Ryan Cohen put their lifestyle baby and children’s products company on the map in 2021 with a selection of “Catch All” mealtime and playtime mats so chic that no amount of splatter could spoil the feng shui. But they didn’t stop there....
Retail Display Outlook Q4 2024: Industry Prepares for the Potential Impact of Tariffs
November 18, 2024
The steep tariffs on Chinese imports promised by President-elect Donald Trump have some consumer product brands taking preemptive action to move production out of China. As CNN reported Nov. 8, footwear brand Steve Madden CEO Edward Rosenfeld told analysts the company would sharply decrease...
5 Best Practices for High-Performing Displays
November 13, 2024
Retail display success is the product of many factors. The difference between a display that works and a display that doesn’t, comes down to the smallest details. Your goal, of course, isn’t just a display that “works.” You want a display that succeeds in...
Six Rules for Successful Buyer Negotiations
October 15, 2024
Negotiating with a retail buyer can seem like a risky thing to do once you’ve locked in your vendor agreement, but it’s far riskier to agree to requests that add cost or complications in the interest of maintaining your relationship. A well-supported argument against...