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Retail Point-of-Purchase (POP) and Packaging Blog

How to Choose the Right Retail Display for Your Product

September 8, 2026

There is no single “best” retail display. The best option depends on where your product will be sold, how much product needs to be displayed, how long the program will run, what the retailer requires and how the finished display will move through the...

Taking the Stress Out of Specialty Retail Campaigns

July 8, 2020

When a leading pet products brand found itself with a multi-year, high-visibility opportunity to get its aquarium supply products into one of the country’s biggest pet retailers, the complications grew like algae in a poorly maintained fish tank. There were competing expectations between the...

Well-Crafted Pet Display Has Birdseed Flying off the Shelf

March 16, 2018

pet-retail-inline-shelf-display-birdseed-sm

Bird watching is big business in the United States. A U.S. Fish and Wildlife Service survey estimates that more than 45 million people engage in bird watching, from their backyards or as bird tourists, pumping more than $75 billion into the economy. How can...

Retail POS Display Trends: Floor Displays

January 11, 2016

Having created numerous retail point-of-sale (POS) displays for club and big box stores in 2015 (and for the last 50 years), we’ve run across a few floor display trends that consumer packaged goods companies (CPGs) need to know. These trends involve cosmetics, footwear, pets,...

Is it difficult to meet Costco requirements for custom POP and POS pallet displays?

All club store campaigns come with detailed requirements for everything from packaging and displays to price points and inventory management. But it is well worth the effort to ensure that you have a thorough understanding of these expectations and the right processes in place to meet them. Costco success means making Costco priorities your own.

Learn more.

What is the best way to transition a product from e-commerce to the retail floor?

While e-commerce sales have dramatically transformed the way that people shop, when it comes to customer loyalty, few retail outlets can match the enthusiasm of big box retail shoppers. Understanding their expectations is a critical part of transitioning a retail campaign from the online market. Do your homework, and for best results, partner with a retail custom POP display and packaging expert with significant experience managing campaigns for the retailers you’re targeting.

Learn more.

How long does it take to design custom POP displays and packaging?

Paperboard packaging design takes one week
Plastic packaging takes two to three weeks
Semi-permanent custom POP displays can be designed in one to two weeks
Permanent displays require up to two weeks for the rendered concepts and another two weeks for engineered drawings and prototype

Learn more.

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Your Guide to Costco Display Success

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E-Guide: Successful Strategies for Selling to Mass Merchandisers

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Retail Point-of-Purchase (POP) and Packaging Blog

How to Choose the Right Retail Display for Your Product

Taking the Stress Out of Specialty Retail Campaigns

Well-Crafted Pet Display Has Birdseed Flying off the Shelf

Retail POS Display Trends: Floor Displays

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