Retail Point-of-Purchase (POP) and Packaging Blog

Taking the Stress Out of Specialty Retail Campaigns

July 8, 2020

When a leading pet products brand found itself with a multi-year, high-visibility opportunity to get its aquarium supply products into one of the country’s biggest pet retailers, the complications grew like algae in a poorly maintained fish tank. There were competing expectations between the...

Well-Crafted Pet Display Has Birdseed Flying off the Shelf

March 16, 2018
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Bird watching is big business in the United States. A U.S. Fish and Wildlife Service survey estimates that more than 45 million people engage in bird watching, from their backyards or as bird tourists, pumping more than $75 billion into the economy. How can...

Retail POS Display Trends: Floor Displays

January 11, 2016
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Having created numerous retail point-of-sale (POS) displays for club and big box stores in 2015 (and for the last 50 years), we’ve run across a few floor display trends that consumer packaged goods companies (CPGs) need to know. These trends involve cosmetics, footwear, pets,...

Retail POS & POP Display Best Practices

July 24, 2015
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When creating point-of-sale and point-of-purchase retail displays, design is the commodity. There are many talented POP/POS designers around the country, so how do determine who’s the best display design partner for you? While you can go with lowest price, partnering with a retail display...