True Classic™, a men’s apparel brand built on innovative silhouettes and catchy social media campaigns, sold $15 million worth of clothing via e-commerce in its first year in business. Four years later annual sales exceeded $200 million and lifetime sales crossed the $500 million...
Retail Point-of-Purchase (POP) and Packaging Blog
Don’t Sweat Your Next Big Retail Program: 3 Anxiety Busters
August 10, 2026
There’s nothing easy about launching a retail program, no matter how many times your brand has pulled it off in the past. Retailers, and especially big box retailers, expect your program to go off without a hitch, and they’ve got pages of meticulous requirements...
10 Things to Know About the Transition from E-commerce Sales to the Club Store Floor
April 3, 2025
E-commerce has profoundly transformed the way consumers shop for practically everything. And yet, club stores like Costco, Sam’s Club and BJ’s Wholesale still claim an enviable share of the market and a loyal customer base that makes them an incredible opportunity for brands. No...
Case Study: Costco Campaign Partnership Showcases Style and Design on Every Level
April 1, 2025
Lauren and Ryan Cohen put their lifestyle baby and children’s products company on the map in 2021 with a selection of “Catch All” mealtime and playtime mats so chic that no amount of splatter could spoil the feng shui. But they didn’t stop there....
Retail Display Outlook Q4 2024: Industry Prepares for the Potential Impact of Tariffs
November 18, 2024
The steep tariffs on Chinese imports promised by President-elect Donald Trump have some consumer product brands taking preemptive action to move production out of China. As CNN reported Nov. 8, footwear brand Steve Madden CEO Edward Rosenfeld told analysts the company would sharply decrease...
5 Best Practices for High-Performing Displays
November 13, 2024
Retail display success is the product of many factors. The difference between a display that works and a display that doesn’t, comes down to the smallest details. Your goal, of course, isn’t just a display that “works.” You want a display that succeeds in...
3 Tactics for Successful Negotiations with Retail Buyers
September 18, 2024
Getting your products into Costco, Walmart or another major retailer can be an enormous amount of work. By the time you’re sitting across from a buyer talking through your order details, you can find yourself agreeing to changes that bring unnecessary costs and delays....
