Among the many challenges brands face is calculating the return on investment of their retail program: our new ROI calculator makes it easy. Simply enter your data and the calculator will do the work, incorporating all the relevant cost drivers to show you the...
Retail Point-of-Purchase (POP) and Packaging Blog
Transitioning from eCommerce to the Big Box Retail Floor
July 20, 2022
The transition from selling your product online to selling it on the retail floor is a lot more complicated than it sounds, even when it’s the same retailer. Many manufacturers have built healthy product demand through e-commerce platforms such as Amazon and coveted big...
How Little Problems that Can Grow to Derail Your Retail Display Campaign
March 7, 2022
When it comes to the details of a successful, custom retail display campaign, there’s no such thing as an insignificant problem. Seemingly small issues have a way of compounding themselves, and retailers like Costco, Walmart, Sam’s Club, Home Depot, and others have high standards...
Navigating the Path to Costco Success: A Guide for Your Next Campaign
November 23, 2021
Many product and brand managers aspire to get their products into Costco and it’s little wonder. Succeeding here is more than a leg up for your product; with monthly sales reaching over $1 billion and an army of loyal customers, Costco represents a retail...
Case Study: TPH Client Reaps Sam’s Club Success with Million-Dollar Tumbler Deal
February 16, 2021
Club store campaigns are a complicated undertaking whether it’s your first or your fifth, but as one home products manufacturer discovered – an experienced partner can smooth the process and dramatically increase your chances of success. Empowered with sample packages, renderings of the pallet...
How an Experienced Partner Gets Results that Make Vendors & Retail Buyers Happy
October 26, 2020
Managing a big box campaign is a complicated undertaking and meeting retailer requirements is critical. It’s not enough, however, to rely on your conversations with buyers. You’ve got to have a thorough understanding of what the requirements are and what they mean for every...
Proven Strategies for Big Box Campaign Success: A Whitepaper
August 5, 2020
The continuing growth of mass-market retailers has created powerful opportunities for brand managers, but also powerful competition for space on their shelves and floors. Big Box retailers and specialty retailers like Costco, Walmart, Sam’s Club, Lowe’s, Petco and Home Depot, don’t take their position...