Retail Point-of-Purchase (POP) and Packaging Blog

Marketing Cosmetics on Retail POP Displays

August 25, 2017
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Today’s cosmetic shoppers are less inclined to be loyal to one particular brand and more likely to search for a product that perfectly meets their needs. This makes it both easier and more challenging to win over customers who might previously have shopped within... Read More

How to Position Products on Pallet Displays

August 23, 2017
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Well tried but true, retail point-of-purchase (POP) pallet displays have long served as merchandising vehicles for products displayed in warehouse club stores like Costco, Sam’s Club and BJ’s. These displays are designed to ship pre-packed with merchandise and to be retail ready when the... Read More