Retail Point-of-Purchase (POP) and Packaging Blog

Marketing Cosmetics on Retail POP Displays

August 25, 2017

Today’s cosmetic shoppers are less inclined to be loyal to one particular brand and more likely to search for a product that perfectly meets their needs. This makes it both easier and more challenging to win over customers who might previously have shopped within...

How to Position Products on Pallet Displays

August 23, 2017

Well tried but true, retail point-of-purchase (POP) pallet displays have long served as merchandising vehicles for products displayed in warehouse club stores like Costco, Sam’s Club and BJ’s. These displays are designed to ship pre-packed with merchandise and to be retail ready when the...

Holiday Retail POP Displays: It’s Not Too Late (But Soon Will Be)

August 3, 2017

The good news: it’s not too late to quadruple your holiday sales this season and generate a 300% ROI with retail point-of-purchase displays to merchandise your products in high traffic areas. The bad news: it already is too late for warehouse clubs and most...