Retail Point-of-Purchase (POP) and Packaging Blog

Case Study: How an Unstable Grilling Product Display Found its Footing

September 22, 2023

Creating the perfect backyard grilling experience can take a little practice and some planning, but it’s supposed to be fun, not stressful. For Dobi & Associates President Glen Dobi, whose product line Cedar Craft includes the most important ingredient for making classic and delicious...

How to Solve Retail Display Problems with Values-Based Decision Making

May 30, 2023
Values Based Decision Making Graphic

To help ensure retail success in the face of supply chain problems when selling custom floor displays to Costco, Walmart, Sam’s Club, and other mass merchandisers, it’s critical to utilize strategic, values-based decision making. Otherwise, you may be tempted to make short-term decisions that...