Retail Point-of-Purchase (POP) and Packaging Blog

Taking the Stress Out of Specialty Retail Campaigns

July 8, 2020

When a leading pet products brand found itself with a multi-year, high-visibility opportunity to get its aquarium supply products into one of the country’s biggest pet retailers, the complications grew like algae in a poorly maintained fish tank. There were competing expectations between the... Read More

From PDQs to Power Wings: Finding the Right Retail Display Type

July 31, 2019

Choosing the right display type is an important factor in the success of your campaign. In addition to identifying the display that creates the best showcase for your product, it’s critical to understand how each type of display fits into unique retailer requirements, preferences,... Read More