Retail Point-of-Purchase (POP) and Packaging Blog

Avoid These Common Test Order Mistakes

June 6, 2019
Avoid These Common Test Order Mistakes

You’ve made it past the pitch phase and have been invited to submit a test order to a big-box retailer or warehouse club. Congratulations! A retailer recognizes the value of your product and is willing to take a chance on your campaign. That’s a... Read More

Why Licensees Rely on TPH Global: 2 Examples

June 4, 2019
Why Licensees Rely on TPH Global: 2 Examples

When your company’s reputation is built on upholding the standards of the world’s most recognizable brands, why would you partner with just any retail POP display and packaging company? Maybe your factory can supply low-cost packaging and displays, but what if you could partner... Read More

4 Problems that Can Sink Your Big-Box Pitch

February 27, 2019
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Getting your brand into a warehouse retailer can take your business to the next level. But between your big-box dreams and a successful in-store display lies a labyrinth of requirements, detailed economic planning and critical partnerships. Navigating the process and troubleshooting the problems that... Read More

TPH Makes Big Box Success A Breeze for Fan Manufacturer

August 29, 2018
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With a market expected to reach $445 million by 2021, the home ceiling fan business has become increasingly competitive, even for an industry pioneer with more than 100 years in the business. When one particular industry leader recently had the opportunity to get a... Read More

Best Practices for Your Mass Merchandiser Pitch

July 25, 2018
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The pressures facing brick and mortar retailers have been well-publicized. But consumers don’t seem to have gotten the same message. As the economy grows and consumer spending grows with it, the retail space is evolving into a multi-channel landscape, with in-store demand holding its... Read More