Retail Point-of-Purchase (POP) and Packaging Blog

Temporary, Semi-Permanent & Permanent Retail Displays

June 6, 2022
temporary-corrugated-display-cat-gloves

What’s the difference between temporary, semi-permanent and permanent point-of-purchase (POP) and point-of-sale (POS) retail displays? Temporary POP & POS Displays Temporary displays are designed to last 2-3 weeks in retail or “in and out.” They are generally not refilled and the display is thrown...

Navigating the Path to Costco Success: A Guide for Your Next Campaign

November 23, 2021
pallet display

Many product and brand managers aspire to get their products into Costco and it’s little wonder. Succeeding here is more than a leg up for your product; with monthly sales reaching over $1 billion and an army of loyal customers, Costco represents a retail...

3 Ways You Can Win the Game of Retail in 2021

January 19, 2021

Moving a retail campaign forward after a year like 2020 may seem like a daunting task. In fact it is! Selling to big box retailers like Costco, Sam’s Club, Walmart and others is notoriously demanding, with specifications that cover the smallest details of your campaign,...