Retail Point-of-Purchase (POP) and Packaging Blog

Navigating the Path to Costco Success: A Guide for Your Next Campaign

November 23, 2021
pallet display

Many product and brand managers aspire to get their products into Costco and it’s little wonder. Succeeding here is more than a leg up for your product; with monthly sales reaching over $1 billion and an army of loyal customers, Costco represents a retail...

3 Ways You Can Win the Game of Retail in 2021

January 19, 2021

Moving a retail campaign forward after a year like 2020 may seem like a daunting task. In fact it is! Selling to big box retailers like Costco, Sam’s Club, Walmart and others is notoriously demanding, with specifications that cover the smallest details of your campaign,...

Taking the Stress Out of Specialty Retail Campaigns

July 8, 2020

When a leading pet products brand found itself with a multi-year, high-visibility opportunity to get its aquarium supply products into one of the country’s biggest pet retailers, the complications grew like algae in a poorly maintained fish tank. There were competing expectations between the...