Retail Point-of-Purchase (POP) and Packaging Blog

Well-Crafted Pet Display Has Birdseed Flying off the Shelf

March 16, 2018
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Bird watching is big business in the United States. A U.S. Fish and Wildlife Service survey estimates that more than 45 million people engage in bird watching, from their backyards or as bird tourists, pumping more than $75 billion into the economy. How can... Read More

How to Avoid Retail POP Display Shipping Damage & Rework

November 13, 2017
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It would be presumptuous to say, “we’ve seen it all…” The “it” refers to the many ways a retail POP display program can be derailed by poor execution, shipping and handling damage, resulting in avoidable costs, lost profits and stress-inducing/mind-numbing rework. These preventable problems... Read More

Temporary vs. Permanent Displays: Which Is Right for You?

March 16, 2017
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Retail point-of-purchase (POP) displays have proven over and over to be worth the investment when it comes to boosting sales and getting your brand message across. However, brand managers find themselves forced to decide if it’s worth the money to spring for permanent displays... Read More

Pallet Displays for Warehouse Clubs: Best Practices

May 19, 2016
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A pet supplies manufacturer recently approached us to create pallet displays for Costco. Because of our extensive experience working with Costco, Sam’s Club, BJs, and other warehouse clubs, we decided to share pallet display best practices so that your test run of 30-50 displays... Read More

Retail POS Display Trends: PDQs & In-Shelf Displays

January 12, 2016
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Having created numerous retail point-of-sale (POS) displays for club and big box stores in 2015 (and for the last 50 years), we’ve run across a few floor display trends that consumer packaged goods companies (CPGs) need to know. These trends involve cosmetics, footwear, pets,... Read More