Retail Point-of-Purchase (POP) and Packaging Blog

Pallet Displays for Warehouse Clubs: Best Practices

September 19, 2019
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A pet supplies manufacturer recently approached us to create pallet displays for Costco. Because of our extensive experience working with Costco, Sam’s Club, BJ’s, and other warehouse clubs, we decided to share pallet display best practices so that your test run of 30-50 displays...

From PDQs to Power Wings: Finding the Right Retail Display Type

July 31, 2019

Choosing the right display type is an important factor in the success of your campaign. In addition to identifying the display that creates the best showcase for your product, it’s critical to understand how each type of display fits into unique retailer requirements, preferences,...

Well-Crafted Pet Display Has Birdseed Flying off the Shelf

March 16, 2018
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Bird watching is big business in the United States. A U.S. Fish and Wildlife Service survey estimates that more than 45 million people engage in bird watching, from their backyards or as bird tourists, pumping more than $75 billion into the economy. How can...

How to Avoid Retail POP Display Shipping Damage & Rework

November 13, 2017
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It would be presumptuous to say, “we’ve seen it all…” The “it” refers to the many ways a retail POP display program can be derailed by poor execution, shipping and handling damage, resulting in avoidable costs, lost profits and stress-inducing/mind-numbing rework. These preventable problems...

How to Increase Product Sales by 300% with Retail Floor Displays

July 21, 2017
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Floor displays may seem old school and not sexy, but tripling your product sales – especially when taking advantage of seasonal demand and offering discounts – can be very sexy for brand managers. Here’s how to do so. Stock 4x More Floor displays typically...

Temporary vs. Permanent Displays: Which Is Right for You?

March 16, 2017
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Retail point-of-purchase (POP) displays have proven over and over to be worth the investment when it comes to boosting sales and getting your brand message across. However, brand managers find themselves forced to decide if it’s worth the money to spring for permanent displays...