Retail Point-of-Purchase (POP) and Packaging Blog

Transitioning from eCommerce to the Big Box Retail Floor

July 20, 2022

The transition from selling your product online to selling it on the retail floor is a lot more complicated than it sounds, even when it’s the same retailer. Many manufacturers have built healthy product demand through e-commerce platforms such as Amazon and coveted big...

No Quick Fix for Supply Chain Difficulties

June 7, 2022

The end of Shanghai’s two-month COVID-19 lockdown is hoped to get the world’s busiest port back to business quickly, but supply challenges are likely to persist for a while.  With the reopening of Shanghai, supply chain pressures could begin to ease, but lingering pandemic-related...

How Little Problems that Can Grow to Derail Your Retail Display Campaign

March 7, 2022

When it comes to the details of a successful, custom retail display campaign, there’s no such thing as an insignificant problem. Seemingly small issues have a way of compounding themselves, and retailers like Costco, Walmart, Sam’s Club, Home Depot, and others have high standards...

The Do’s & Don’ts of E-Commerce Packaging

March 15, 2021

The right packaging can set your product apart, get the attention of prospects, increase brand recognition, and more.  Packaging can make or break a product – sometimes literally – and particularly when in-store shopping is limited and e-commerce platforms are booming due to the...