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Retail Point-of-Purchase (POP) and Packaging Blog

Case Study: Multi-SKU Breastfeeding Kit Fulfillment Challenge

June 16, 2023

A kit full of breastfeeding supplies makes a thoughtful and convenient baby shower gift. It’s also an effective all-in-one introduction to the brand behind a wide range of products and resources for new mothers. But there’s nothing “all-in-one” or easy about the process of...

How to Speak Retail: 10 Frequently Misunderstood Terms

December 12, 2022
10 Misunderstood Custom Retail Display Terms

The language of a mass merchandiser’s retail display campaign can be confusing. Here are 10 terms that are frequently misused, misunderstood, or can have different meanings depending on who is using them. Every retailer has unique expectations, and the definition of success can change...

Costco Repackaging Case Study: From E-Commerce to Pallet Displays

July 28, 2022

Expertise and a well-developed process are essential when working with warehouse clubs. When consumer products company FLTR had an opportunity to get its infrared thermometers onto the Costco floor in a period of high demand, step one was finding a partner with plenty of...

Transitioning from eCommerce to the Big Box Retail Floor

July 20, 2022
FLTR Retail Display

The transition from selling your product online to selling it on the retail floor is a lot more complicated than it sounds, even when it’s the same retailer. Many manufacturers have built healthy product demand through e-commerce platforms such as Amazon and coveted big...

No Quick Fix for Supply Chain Difficulties

June 7, 2022

The end of Shanghai’s two-month COVID-19 lockdown is hoped to get the world’s busiest port back to business quickly, but supply challenges are likely to persist for a while.  With the reopening of Shanghai, supply chain pressures could begin to ease, but lingering pandemic-related...

How Little Problems that Can Grow to Derail Your Retail Display Campaign

March 7, 2022

When it comes to the details of a successful, custom retail display campaign, there’s no such thing as an insignificant problem. Seemingly small issues have a way of compounding themselves, and retailers like Costco, Walmart, Sam’s Club, Home Depot, and others have high standards...