Retail Point-of-Purchase (POP) and Packaging Blog

Simplifying the Path to Brick-and-Mortar Success

June 15, 2026

With the rapid growth of e-commerce sales, it can be easy to underestimate the outsized influence of brick-and-mortar retail on brand growth, especially in the outsized settings of warehouse and big box giants like Costco, Sam’s Club, Walmart and Target. For all the convenience...

Why are Sidekicks & Power Wings So Popular with Retailers?

January 8, 2026

Well-designed sidekick displays, aka “power wings”, can be a tremendous asset in a retail campaign for products in a wide range of categories. They’re flexible, cost-effective and occupy some of the best retail real estate to be found. Sidekick 101 Best for lightweight products...

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