Retail Point-of-Purchase (POP) and Packaging Blog

Case Study: Multi-SKU Breastfeeding Kit Fulfillment Challenge

June 16, 2023

A kit full of breastfeeding supplies makes a thoughtful and convenient baby shower gift. It’s also an effective all-in-one introduction to the brand behind a wide range of products and resources for new mothers. But there’s nothing “all-in-one” or easy about the process of...

Case Study: European Hydration Brand Makes a Splash in the U.S. Grocery Market

June 9, 2023

When a European water products company sought to expand its popular hydration brand into the U.S. grocery market, a national sales manager overseeing the campaign realized they needed help to meet notoriously strict U.S. retailer requirements. waterdrop® produces small, dissolvable cubes that turn a...