Retail Point-of-Purchase (POP) and Packaging Blog

Permanent Displays – Made Easy

April 29, 2024
Callaway permanent display

A well-designed permanent display is a tremendous asset for any brand, but it is no simple undertaking. After all, delivering a permanent display program on time and budget is very challenging. It requires forward thinking design and the expertise to make it easy to...

How to Speak Retail: 10 Frequently Misunderstood Terms

December 12, 2022
10 Misunderstood Custom Retail Display Terms

The language of a mass merchandiser’s retail display campaign can be confusing. Here are 10 terms that are frequently misused, misunderstood, or can have different meanings depending on who is using them. Every retailer has unique expectations, and the definition of success can change...