The seasons and holidays represent opportunities for Brand Managers to increase product sales with retail POP displays and other forms of in-store merchandising.

Considering that the drop-dead date for major retailers is six months ahead of the holiday, and that it takes two additional months to create new displays on average, here’s a calendar that will help remind you when to get started on new holiday display development.

Holiday Calendar

Holiday Start Date Due Date Date
Labor Day Jan. 1–7 Mar. 1–7 Sep. 1–7
Sweetest Day Feb. 21 Apr. 21 Oct. 21
Halloween Feb. 28 Apr. 30 Oct. 31
Thanksgiving Mar. 22–28 May 22–28 Nov. 22–28
Christmas Day Apr. 25 Jun. 25 Dec. 25
New Year’s Eve Apr. 30 Jun. 30 Dec. 31
Mardi Gras & Carnival Jun. 3–Jul. 9 Aug. 3–Sep. 9 Feb. 3–Mar. 9
Valentine’s Day Jun. 14 Aug. 14 Feb. 14
St. Patrick’s Day Jul. 17 Sep. 17 Mar. 17
Easter Jul. 22–Aug. 25 Sep. 22–Oct. 25 Mar. 22–Apr. 25
Earth Day Aug. 22 Oct. 22 Apr. 22
Cinco de Mayo Sep. 5 Nov. 5 May 5
Mother’s Day Sep. 8–14 Nov. 8–14 May 8–14
Memorial Day Sep. 29 Nov. 30 May 25–31
Father’s Day Oct. 15–21 Dec. 15–21 Jun. 15–21
Independence Day Nov. 4 Jan. 4 Jul. 4
Back to School Dec. 1–Jan. 8 Feb. 1–Mar. 8 Aug. 1–Sep. 8

Put Our Capabilities to Work for You

Our ability to customize retail POP displays and in-store merchandising to meet the individual needs of our clients sets us apart from the crowd, and has made us a marketplace leader. Engage with us on your next project and you can have complete confidence that your project will be in experienced hands from start to finish.

From the initial design, through engineering, assembly and fulfillment, we create winning solutions that exceed expectations. Our global network of partners enables us to create a world of innovative, cost-effective and exciting options.

Contact us to learn more about seasonal and holiday retail POP displays and in-store merchandising

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