Retail Point-of-Purchase (POP) and Packaging Blog

Marketing Cosmetics on Retail POP Displays

August 25, 2017
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Today’s cosmetic shoppers are less inclined to be loyal to one particular brand and more likely to search for a product that perfectly meets their needs. This makes it both easier and more challenging to win over customers who might previously have shopped within... Read More

Retail POS Display Trends: Floor Displays

January 11, 2016
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Having created numerous retail point-of-sale (POS) displays for club and big box stores in 2015 (and for the last 50 years), we’ve run across a few floor display trends that consumer packaged goods companies (CPGs) need to know. These trends involve cosmetics, footwear, pets,... Read More

How to Increase Sell-Through for Health & Beauty CPGs

October 8, 2015
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One of our specialties is increasing sell-through for growing producers of health and beauty consumer packaged goods (CPGs) – including hair care and cosmetics. We make it easy to get from the manufacturing floor to the retail floor. We do so by leveraging our... Read More