Retail Display & Packaging Blog

Lauren and Ryan Cohen put their lifestyle baby and children’s products company on the map in 2021 with a selection of “Catch All” mealtime and playtime mats so chic that no amount of splatter could spoil the feng shui. But they didn’t stop there. Today, the Canadian baby and children’s brand Milly Stone boasts a…

The steep tariffs on Chinese imports promised by President-elect Donald Trump have some consumer product brands taking preemptive action to move production out of China. As CNN reported Nov. 8, footwear brand Steve Madden CEO Edward Rosenfeld told analysts the company would sharply decrease Chinese production to avoid the risk of tariffs, with the percentage…

Retail display success is the product of many factors. The difference between a display that works and a display that doesn’t, comes down to the smallest details. Your goal, of course, isn’t just a display that “works.” You want a display that succeeds in a way that drives repeat success. You want a high-performing display….

Negotiating with a retail buyer can seem like a risky thing to do once you’ve locked in your vendor agreement, but it’s far riskier to agree to requests that add cost or complications in the interest of maintaining your relationship. A well-supported argument against a buyer’s request for more or less product per display, or…

Getting your products into Costco, Walmart or another major retailer can be an enormous amount of work. By the time you’re sitting across from a buyer talking through your order details, you can find yourself agreeing to changes that bring unnecessary costs and delays. Agreeing to every buyer request, however, is not a profitable strategy….

Negotiation Do’s & Don’ts for Maximizing Profits For both established and emerging brands alike, mastering the art of earning and maintaining the trust of your retail buyer is essential for maximizing profits and ensuring the success of retail campaigns. Join Us from 12 Noon to 1 p.m. on Sept. 24, 2024 Join us for our…