Anybody can print a box. A successful display and marketing campaign needs more than just a company that can print a box. Global brands need a partner with system-wide expertise – a “know-how company.” A know-how company asks a lot of questions before the...
Retail Point-of-Purchase (POP) and Packaging Blog
How to Avoid Retail POP Display Shipping Damage & Rework
November 13, 2017
It would be presumptuous to say, “we’ve seen it all…” The “it” refers to the many ways a retail POP display program can be derailed by poor execution, shipping and handling damage, resulting in avoidable costs, lost profits and stress-inducing/mind-numbing rework. These preventable problems...
Retail POP Displays: Avoiding Pennywise & Pound Foolish
July 25, 2017
“Pennywise and pound foolish,” is a metaphor referring to British currency, where a pound is worth 100 pence, that literally refers to when someone is careful about smaller things and careless about larger ones. We have recently encountered a pennywise and pound foolish scenario...
How to Ensure Retail Packaging & Display Consistency
July 12, 2016
Lack of consistency in the production of retail packaging and point-of-purchase (POP) merchandising displays is one of the biggest issues faced by brand managers and operations. This is especially the case when you source from multiple overseas suppliers. We’ve worked with a giftware client...
Catering Packaging Best Practices
February 18, 2016
From local restaurants to national chains, many use plain stock packaging for their catered meals. More food service companies are now realizing that custom catering packaging represents a powerful branding opportunity, though it also presents complex supply chain challenges. Here are two best practices...
Retail POS Display Ingenuity
January 28, 2016
Two recent projects had permanent retail point-of-sale display requirements but only temporary display budgets. Here’s how we rose to the challenge. Hardware Tool Bag Display One of our hardware manufacturer clients needed to display a premium, backpack-styled tool bag ($100 retail) to stand out...
Retail POP Displays: Missed Deliveries vs. Reliability
September 22, 2015
In the last year, have you had any problems with missed deliveries of your in-store POP displays? Why Do Missed Deliveries Happen? Missed deliveries can be a problem when sourcing from large packaging manufacturers and vendors of other display material types. This is often...