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Retail Point-of-Purchase (POP) and Packaging Blog

Global Display and Marketing Know-How for Difficult Jobs

January 8, 2018
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Anybody can print a box. A successful display and marketing campaign needs more than just a company that can print a box. Global brands need a partner with system-wide expertise – a “know-how company.” A know-how company asks a lot of questions before the... Read More

How to Avoid Retail POP Display Shipping Damage & Rework

November 13, 2017
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It would be presumptuous to say, “we’ve seen it all…” The “it” refers to the many ways a retail POP display program can be derailed by poor execution, shipping and handling damage, resulting in avoidable costs, lost profits and stress-inducing/mind-numbing rework. These preventable problems... Read More

Retail POP Displays: Avoiding Pennywise & Pound Foolish

July 25, 2017
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“Pennywise and pound foolish,” is a metaphor referring to British currency, where a pound is worth 100 pence, that literally refers to when someone is careful about smaller things and careless about larger ones. We have recently encountered a pennywise and pound foolish scenario... Read More