The end of Shanghai’s two-month COVID-19 lockdown is hoped to get the world’s busiest port back to business quickly, but supply challenges are likely to persist for a while. With the reopening of Shanghai, supply chain pressures could begin to ease, but lingering pandemic-related...
Retail Point-of-Purchase (POP) and Packaging Blog
Sourcing Custom Displays & Packaging: Comparing Product Factory, Direct Manufacturers & Retail Channel Experts
March 12, 2022
While it might seem convenient to source your custom displays and packaging from your product factory or with a packaging and display manufacturer that serves as a large, “integrated” vendor, these options may leave your brand at risk of not meeting the retailer’s order...
How Little Problems that Can Grow to Derail Your Retail Display Campaign
March 7, 2022
When it comes to the details of a successful, custom retail display campaign, there’s no such thing as an insignificant problem. Seemingly small issues have a way of compounding themselves, and retailers like Costco, Walmart, Sam’s Club, Home Depot, and others have high standards...
Repackaging Dead Inventory: How to Turn a Supply Chain Hardship into an Opportunity
February 8, 2022
With ships lined up along the California coast, truck drivers and warehouses in short supply, and containers stacking up along the ports of Long Beach and Los Angeles, a lot of retailer deadlines are, you might say, dead in the water. And as brand...
The Do’s & Don’ts of E-Commerce Packaging
March 15, 2021
The right packaging can set your product apart, get the attention of prospects, increase brand recognition, and more. Packaging can make or break a product – sometimes literally – and particularly when in-store shopping is limited and e-commerce platforms are booming due to the...
Stay Ahead of 2021 Disruptions with the Right Retail Campaign Partner
February 22, 2021
While a retail campaign is never an easy undertaking, it is hard to remember a time as spiked with drama and uncertainty as the mess that is Q1 2021. The bad news? Or should we say, worse news? – is that the conditions that...
Avoid These Common Test Order Mistakes
June 6, 2019
You’ve made it past the pitch phase and have been invited to submit a test order to a big-box retailer or warehouse club. Congratulations! A retailer recognizes the value of your product and is willing to take a chance on your campaign. That’s a...