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Retail Point-of-Purchase (POP) and Packaging Blog

Retail POP Displays: Avoiding Pennywise & Pound Foolish

July 25, 2017

“Pennywise and pound foolish,” is a metaphor referring to British currency, where a pound is worth 100 pence, that literally refers to when someone is careful about smaller things and careless about larger ones. We have recently encountered a pennywise and pound foolish scenario... Read More

Retail Display & In-Store Merchandising Holiday Calendar

July 23, 2017

The seasons and holidays represent opportunities for Brand Managers to increase product sales with retail POP displays and other forms of in-store merchandising. Considering that the drop-dead date for major retailers is six months ahead of the holiday, and that it takes two additional... Read More

How to Ensure a Successful Retail POP Display Launch

July 16, 2017

In our 50 years in business, we’ve created a process for how to ensure a successful retail POP display in-store merchandising launch that will ensure that you achieve a 300% return on your investment. Do You Have the Right Channels? The process begins with... Read More

Retail POP vs. POS Displays: What You Need to Know

March 16, 2017

Today’s retail marketplace is shaped by the print advertising/signage, product placement, and displays used to focus consumers on the brand’s products. With all the options available for promoting products, it’s easy to understand the confusion over POP vs. POS and what works best. Let’s... Read More