A retail POP display must do more than look good.
It needs to capture shoppers’ attention, promote the brand, meet retailer requirements, protect the product, and move efficiently through the supply chain.
When retail display planning is managed without considering product packaging, display production logistics and fulfillment, even the best display concept can become mired in conflicts and complications.
The most successful retail programs are aligned from the start, with custom packaging, POP displays and supply chain execution coordinated as part of a unified strategy.
What Makes a Successful Retail POP Display?
The best POP displays are designed around the entire retail program, not just the store floor.
That means considering:
- Retailer requirements
- Product and packaging configuration
- Display durability and functionality
- Shipping and palletization
- Store-level handling and merchandising
- Production volume and cost
- Fulfillment and delivery
A display that looks impressive but is difficult to manufacture, ship or shop, isn’t a solution. The goal is to create a display that aligns with the program, the product and the retailers from production to the retail floor.
How Can Brands Source Custom POP Displays and Packaging Together?
For many brands, packaging and retail displays have historically been handled as separate projects. One supplier creates the product packaging. Another develops the POP display. Someone else coordinates assembly, warehousing, and transportation.
It’s a process that relies on multiple hand-offs and vain hopes of perfect coordination that won’t create opportunities for error, delays and added costs.
Approaching packaging and display as one project is more efficient and effective.
Packaging + Display = One Retail Solution
When product packaging and displays are developed together, brands can approach their campaign with a more holistic mindset.
Product → Packaging → Display → Assembly → Shipping → Retail
This includes engineering displays around the product and product packaging, but it also means taking transportation logistics into consideration.
Depending on the program, packaging can be designed to function as part of the display or as a shipping configuration, reducing handling and creating efficiencies throughout the supply chain.
TPH Global Solutions combines custom packaging and retail display capabilities to help brands coordinate the effort as part of one integrated program. From design and prototyping through production, assembly and delivery, the goal is to reduce complexity and create a smoother path to retail.
Which Retail POP Displays Offer Turnkey Supply Chain Support?
Turnkey support isn’t necessarily about choosing one type of display. It is about choosing a partner that can manage more of the process behind it. Common POP and retail display formats include:
Floor Displays
Floor displays provide dedicated selling space for launches, promotions, seasonal programs and products that benefit from increased visibility.
Pallet Displays
Pallet displays combine merchandising and transportation, making structural design, product configuration, palletization and logistics especially important. They are frequently used in high-volume retail and warehouse club environments.
Countertop & PDQ Displays
Countertop and PDQ displays provide additional product visibility in a compact space. Packaging, product quantity, replenishment and shipping still require consideration during development.
Permanent Retail Displays
Permanent fixtures typically require additional engineering and durability and may incorporate materials such as wood, metal, wire, plastic or specialty components.
The display format may change, but the underlying question remains the same: How much of the program can your partner manage?
What Does a Turnkey POP Display Program Include?
For a brand, “turnkey” should mean more than receiving a finished display. A truly integrated program can include:
Design & Engineering
Developing the display and packaging around the product and retailer.
Prototyping
Testing structure, fit, functionality and appearance before production.
Sourcing & Manufacturing
Determining the right domestic, overseas or hybrid production strategy.
Packaging & Assembly
Coordinating product packaging, display components, assembly and co-packing.
Fulfillment & Logistics
Managing inventory, transportation and delivery to the appropriate destination.
The advantage is fewer handoffs and greater visibility across the entire program.
TPH Global Solutions utilizes comprehensive capabilities as part of an integrated retail display and packaging approach, helping brands move from concept and prototype through production, assembly, supply chain management and delivery—with one partner for all.
Design for the Retailer and the Supply Chain
A retail display does not succeed in isolation. It has to work within the unique environment of a specific retailer and within specific requirements for transportation and fulfillment.
Before moving into production, brands should understand the elements specific to every program:
- Where the display will be sold
- How many units are required
- How products will be loaded
- How the finished display will ship
- Where inventory will be held
- How displays will reach the retailer
- How the program will be replenished
Addressing these questions early can prevent costly redesigns and operational issues.
That’s why retailer requirements, packaging and supply chain considerations should be part of the initial design conversation, before display design and production.
From POP Display to Retail-Ready Program
The best retail display partner does more than manufacture a structure. They help connect the pieces.
At TPH, we work with brands to develop custom POP displays, retail packaging as part of a complete display program that includes sourcing, manufacturing, assembly, fulfillment, transportation and logistics. That’s what it takes to get a program to market.
Whether you’re preparing for a new retail opportunity, launching a product, or looking for a more efficient way to manage an existing program, the objective is the same: Create a retail solution that works from concept to shelf.
Because a successful POP display isn’t just the one that gets noticed. It’s one that gets the product to retail—and keeps the entire program moving.
Ready to Build a Retail-Ready Display Program?
TPH can help connect your packaging, display and supply chain requirements into one coordinated program.
Let’s talk about your next retail opportunity.
