Pitching your product to warehouse clubs and other large retailers is a daunting exercise. There are literally pages of ways to fail.
The retailer-specific guidelines standing between you and a successful campaign give new meaning to the phrase “in the weeds.” The difference between rejection and approval can come down to a fraction of an inch or anything less than rock-solid confidence in your supply chain, your numbers, or your ability to meet deadlines.
Master the Warehouse Club Product Pitch
Warehouse club success is built on a formula and formulas require consistency. The global supply chain you have to work with, on the other hand, is anything but consistent. So how do you turn such steep odds to your favor?
You master the landscape, do your research and meticulously align your expertise in supply chain logistics with your knowledge of retailer guidelines. You let the long odds take out your competitors while you reap the rewards of long experience. In other words, you find the right partner who can position you to win the pitch, win the order and execute a successful retail campaign.
That’s what TPH Global® has been doing for its clients for nearly six decades. Our pitch support process leaves nothing to chance, and leaves our clients with a dramatically improved likelihood of success: 95% make it past the pitch.
Here’s how we do it:
Pitch Preparation that Gives Your Retail Campaign an Edge
Our pitch preparation includes a deep dive into the competitive landscape. Our clients arrive for their pitch knowing everything there is to know about similar products in their target retail locations as well as in competing retailer locations, including the pricing of similar products.
Our clients’ pitches demonstrate knowledge of retailer compliant designs for packaging and displays with little or no assembly required. They include samples of product packaging with graphics rendered in 2-D or 3-D showing instore placement (on pallet, on shelf, endcap, etc.) and overall dimensions, product count per display, and preliminary costs.
Our clients’ pitches include plans for both oversea container and overland domestic truck loads as well as timelines that demonstrate knowledge of production and logistics and the ability to have product available on the desired in-store date. They show a range of MSRPs at competitive retailers.
The result is a pitch that builds confidence in a campaign and gets you to the test order.
Whether you need to win the confidence of buyers at Target, Walmart, Sam’s Club, Costco, Home Depot, Lowe’s, Kohl’s, BJs, Kroger, Meijer, Safeway, Walgreens, CVS, Petco, PetSmart, Pet Supply Plus, or others, the TPH Global team has the experience and the process to get it done.
Give us a call to discuss how partnering with TPH can help get your next retail pitch over the finish line.