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Retail Point-of-Purchase (POP) and Packaging Blog

How to Increase Sell-Through for Health & Beauty CPGs

Thursday Oct 8, 2015
How to Increase Sell-Through for Health & Beauty CPGs

One of our specialties is increasing sell-through for growing producers of health and beauty consumer packaged goods (CPGs) – including hair care and cosmetics. We make it easy to get from the manufacturing floor to the retail floor.

We do so by leveraging our 50 years of experience of creating effective packaging and point-of-sale/point-of-purchase (POS/POP) displays for drug store chains and warehouse clubs, including CVS, Walgreens, Costco, Walmart, and Sam's Club. Our clients find great value in both our resourcefulness and our flexibility.

Resourcefulness

We know how important it is to tell your story and stand out in a retail environment. We also know how packaging and retail displays can help your product stay organized on a floor, shelf or counter. This is what generates higher sell-through rates.

Our clients harness our health and beauty CPG creativity in the following areas:

  • Graphic Design: visuals that tell your story on the packaging and POS/POP displays
  • Material Selection: folding cartons, foam, plastic, vacuum formed trays, etc.
  • Packaging Form Factor: box, clamshell, specialty coatings, etc.
  • POS/POP Display Type: temporary, permanent; pallet, floor, PDQ and countertop, shelf, gravity feed, waterfalls, etc.
  • Co-Packing in Asia: both packaging and displays, especially if you manufacture your products in China

In the example above, we used additional graphic panels that allow more space to inform the consumer of product benefits and features. This includes the waterfall, which is the angled side panel to the left of the products (also used in the examples below). The example above also features a bullnose, which is the front portion of the display that is angled to make it easier to read.

Flexibility

Recently, one of our clients gave us a tight timeline of three weeks to produce and packout a pallet display program for Walmart. While we prefer a longer timeframe, we excel when we don't have a lot of time. We completed these pallet displays by the deadline and our customer was thrilled.

In addition to health and beauty, we've generated a lot of success for hardware, footwear, eyewear, electronics, pet products, and liquor CPGs. This allows us to cross-pollinate innovative packaging and retail display design between industries.

What Can We Do for You?

Let us know how you can take advantage of our health and beauty CPG experience to increase your retail presence and sell-through.

Contact us to learn more about our health and beauty, hair care and cosmetics packaging and POS/POP display experience today

Health & Beauty Packaging & Counter Display Examples

Health & Beauty Hair Care Counter Display 1 Health & Beauty Hair Care Counter Display 3

Health & Beauty Cosmetics Counter Display

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About TPH Global Solutions

Since 1965, TPH has evolved into one of the leading innovators in retail packaging, displays and supply chain solutions. Our retail experts enhance Customers' selling opportunities and provide confidence and expertise to maximize sales throughout the retail landscape.

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