Retail Point-of-Purchase (POP) and Packaging Blog

Why are Sidekicks & Power Wings So Popular with Retailers?

January 8, 2026

Well-designed sidekick displays, aka “power wings”, can be a tremendous asset in a retail campaign for products in a wide range of categories. They’re flexible, cost-effective and occupy some of the best retail real estate to be found. Sidekick 101 Best for lightweight products...

From PDQs to Power Wings: Finding the Right Retail Display Type

July 31, 2019

Choosing the right display type is an important factor in the success of your campaign. In addition to identifying the display that creates the best showcase for your product, it’s critical to understand how each type of display fits into unique retailer requirements, preferences,...