Well-designed sidekick displays, aka “power wings”, can be a tremendous asset in a retail campaign for products in a wide range of categories. They’re flexible, cost-effective and occupy some of the best retail real estate to be found. Sidekick 101 Best for lightweight products...
The opportunity to introduce a product to Costco or Sam’s Club shoppers in the high-profile setting of a “roadshow” – also known as a “pop-up shop” – can be a tremendous boost for your brand. Roadshows and pop-up shows – self-contained displays often set...
E-commerce has profoundly transformed the way consumers shop for practically everything. And yet, club stores like Costco, Sam’s Club and BJ’s Wholesale still claim an enviable share of the market and a loyal customer base that makes them an incredible opportunity for brands. No...
Lauren and Ryan Cohen put their lifestyle baby and children’s products company on the map in 2021 with a selection of “Catch All” mealtime and playtime mats so chic that no amount of splatter could spoil the feng shui. But they didn’t stop there....
The steep tariffs on Chinese imports promised by President-elect Donald Trump have some consumer product brands taking preemptive action to move production out of China. As CNN reported Nov. 8, footwear brand Steve Madden CEO Edward Rosenfeld told analysts the company would sharply decrease...
Retail display success is the product of many factors. The difference between a display that works and a display that doesn’t, comes down to the smallest details. Your goal, of course, isn’t just a display that “works.” You want a display that succeeds in...
Negotiating with a retail buyer can seem like a risky thing to do once you’ve locked in your vendor agreement, but it’s far riskier to agree to requests that add cost or complications in the interest of maintaining your relationship. A well-supported argument against...
