Author Archives for David Schmidt

Taking the Stress Out of Specialty Retail Campaigns

July 8, 2020 2:27 pm Published by Comments Off on Taking the Stress Out of Specialty Retail Campaigns

When a leading pet products brand found itself with a multi-year, high-visibility opportunity to get its aquarium supply products into one of the country’s biggest pet retailers, the complications grew like algae in a poorly maintained fish tank. There were competing expectations between the...