Today’s cosmetic shoppers are less inclined to be loyal to one particular brand and more likely to search for a product that perfectly meets their needs. This makes it both easier and more challenging to win over customers who might previously have shopped within a brand and are now fair game every time they enter…
How to Position Products on Pallet Displays
August 23, 2017Well tried but true, retail point-of-purchase (POP) pallet displays have long served as merchandising vehicles for products displayed in warehouse club stores like Costco, Sam’s Club and BJ’s. These displays are designed to ship pre-packed with merchandise and to be retail ready when the shipping cover is removed. Products sell best when the display is…
Grocery Store Displays: The Fast Track for Up-and-Coming Brands to Increase Sales
August 9, 2017The best way for up-and-coming brands to get on grocery store shelves, is to first get on the floor in a retail point-of-purchase (POP) display – especially for organic foods. If you’re already on a lower shelf or in a less desirable spot in the store, floor displays will also help increase your sales by…
Holiday Retail POP Displays: It’s Not Too Late (But Soon Will Be)
August 3, 2017The good news: it’s not too late to quadruple your holiday sales this season and generate a 300% ROI with retail point-of-purchase displays to merchandise your products in high traffic areas. The bad news: it already is too late for warehouse clubs and most big box retailers, so learn more below about what you need…
Retail POP Displays: Avoiding Pennywise & Pound Foolish
July 25, 2017“Pennywise and pound foolish,” is a metaphor referring to British currency, where a pound is worth 100 pence, that literally refers to when someone is careful about smaller things and careless about larger ones. We have recently encountered a pennywise and pound foolish scenario relating to retail point-of-purchase (POP) displays. Several customers and prospects have…
Retail Display & In-Store Merchandising Holiday Calendar
July 23, 2017The seasons and holidays represent opportunities for Brand Managers to increase product sales with retail POP displays and other forms of in-store merchandising. Considering that the drop-dead date for major retailers is six months ahead of the holiday, and that it takes two additional months to create new displays on average, here’s a calendar that…
How to Increase Product Sales by 300% with Retail Floor Displays
July 21, 2017Floor displays may seem old school and not sexy, but tripling your product sales – especially when taking advantage of seasonal demand and offering discounts – can be very sexy for brand managers. Here’s how to do so. Stock 4x More Floor displays typically hold 4x more product than on the shelf so, if you…
