We were recently contacted by a housewares brand in need of guidance and support as they prepared to make a successful pitch to Costco. Their last attempts came up short. While they had a solid understanding of their product, they failed to convey confidence and knowledge in Costco’s requirements related to retail point-of-purchase displays, packaging…
New to Retail POP Displays? What You Should Know…
October 5, 2016If you want to sell more product with retail point-of-purchase (POP) displays and are new to them, you’ve come to the right place. The key to creating the most effective retail displays is to work with the right display partner vs. whoever offers the lowest price. Price alone can be very misleading: some of the…
Think Spring: Refresh Your Retail Presence
September 12, 2016Now that your holiday retail POP displays and packaging have been settled (click here if not), it’s time to think spring. If we start now, we can help ensure that spring will be a successful start to 2017 by finding new ways to differentiate your brand and products with a refresh of your retail displays…
Join Us at the 2106 Magic FN Platform Show
August 9, 2016Meet the Footwear POP Display & Packaging Experts Join us at Magic FN Platform next week at the Las Vegas Convention Center to learn how you can take advantage of our experience producing over tens of thousands of footwear displays and millions packages in 2015: all 100% on-time with zero quality issues. We don’t have…
Holiday POP Display & Packaging
August 3, 2016For this year’s holiday season, are you planning to run with last year’s retail packaging and POP displays? If so, are you worried about eclipsing last year’s sales? If you want to take things up a notch with your retail POP displays and/or packaging in time for the holidays, now’s the time to get started…
The Headache-Free Footwear Supply Chain for Packaging & Displays
July 16, 2016How happy are you with the quality, consistency and communication your packaging and display supply chain? Do you have any of the following issues? Factory employee turnover Use of unauthorized materials by your suppliers Color matching and print quality Communication, particularly with overseas partners Difficulty in coordinating multiple suppliers Partners that don’t offer co-packing as…
How to Ensure Retail Packaging & Display Consistency
July 12, 2016Lack of consistency in the production of retail packaging and point-of-purchase (POP) merchandising displays is one of the biggest issues faced by brand managers and operations. This is especially the case when you source from multiple overseas suppliers. We’ve worked with a giftware client that was sourcing packaging from multiple factories in China and none…