“Pennywise and pound foolish,” is a metaphor referring to British currency, where a pound is worth 100 pence, that literally refers to when someone is careful about smaller things and careless about larger ones. We have recently encountered a pennywise and pound foolish scenario...
The seasons and holidays represent opportunities for Brand Managers to increase product sales with retail POP displays and other forms of in-store merchandising. Considering that the drop-dead date for major retailers is six months ahead of the holiday, and that it takes two additional...
Floor displays may seem old school and not sexy, but tripling your product sales – especially when taking advantage of seasonal demand and offering discounts – can be very sexy for brand managers. Here’s how to do so. Stock 4x More Floor displays typically...
In our 50 years in business, we’ve created a process for how to ensure a successful retail POP display in-store merchandising launch that will ensure that you achieve a 300% return on your investment. Do You Have the Right Channels? The process begins with...
Everything from cosmetics to electronics is marketed and displayed on the counter – whether at the register as a point-of-sale item or in an aisle, meant to stand out from other, similar products. Some items showcased in a countertop displays are impulse buys and...
For over 50 years, TPH Global Solutions has provided custom point of purchase (POP) merchandising displays and retail packaging that get products and companies noticed. We pride ourselves in being able to customize the retail displays to the wishes of our customers. Brands today...
Retail point-of-purchase (POP) displays have proven over and over to be worth the investment when it comes to boosting sales and getting your brand message across. However, brand managers find themselves forced to decide if it’s worth the money to spring for permanent displays...
