Author Archives for David Schmidt

From PDQs to Power Wings: Finding the Right Retail Display Type

July 31, 2019 10:14 pm Published by Comments Off on From PDQs to Power Wings: Finding the Right Retail Display Type

Choosing the right display type is an important factor in the success of your campaign. In addition to identifying the display that creates the best showcase for your product, it’s critical to understand how each type of display fits into unique retailer requirements, preferences,...


Avoid These Common Test Order Mistakes

Avoid These Common Test Order Mistakes

June 6, 2019 5:19 am Published by Comments Off on Avoid These Common Test Order Mistakes

You’ve made it past the pitch phase and have been invited to submit a test order to a big-box retailer or warehouse club. Congratulations! A retailer recognizes the value of your product and is willing to take a chance on your campaign. That’s a...