You only need a few simple ingredients to make a loaf of bread. But there’s nothing simple about making a great loaf of bread, as anyone who has ever tried to do it knows. Jim Challenger, founder and president of Challenger Breadware, spent years working...
Choosing the right display type is an important factor in the success of your campaign. In addition to identifying the display that creates the best showcase for your product, it’s critical to understand how each type of display fits into unique retailer requirements, preferences,...
You’ve made it past the pitch phase and have been invited to submit a test order to a big-box retailer or warehouse club. Congratulations! A retailer recognizes the value of your product and is willing to take a chance on your campaign. That’s a...
