Our approach to problem solving tends to be very hands on. In one permanent display example, a manufacturer of travel bags wanted to expand its selling channels and sought high traffic locations with a “shop-in-shop” concept. They determined that airports and train stations around...
A successful retail POP display campaign is the result of planning and coordination that starts long before the first pallets reach the loading dock. In fact, it starts with the initial pitch you make to retailers. And nothing is more important than the relationship...
Brand managers often bundle their products with complimentary items like glasses or stoppers for wine and ingredients or flavor enhancers for mixed cocktails. Gift sets are an effective way for brand managers to inspire consumers to experience their products while creating an aura of...
Since China has become a global hub for manufacturing, both retail packaging and point of purchase (POP) displays, have followed suit. As quality and defect rates on products produced in China is often an issue, so is the color consistency, quality, and design of...
What’s the difference between temporary, semi-permanent and permanent point-of-purchase (POP) and point-of-sale (POS) retail displays? Temporary POP & POS Displays Temporary displays are designed to last 2-3 weeks in retail or “in and out.” They are generally not refilled and the display is thrown...
You make a great product. Your brand is recognized throughout the retail landscape. Now you want to take a crack at a high-volume order selling through Costco, Sam’s, Walmart or BJ’s. Where do you begin? Often, we see brand managers, licensees or business owners...
A pet supplies manufacturer recently approached us to create pallet displays for Costco. Because of our extensive experience working with Costco, Sam’s Club, BJ’s, and other warehouse clubs, we decided to share pallet display best practices so that your test run of 30-50 displays...
