The opportunity to introduce a product to Costco or Sam’s Club shoppers in the high-profile setting of a “roadshow” – also known as a “pop-up shop” – can be a tremendous boost for your brand. Roadshows and pop-up shows – self-contained displays often set up in high-visibility areas – provide a flexible and lucrative platform…
10 Things to Know About the Transition from E-commerce Sales to the Club Store Floor
April 3, 2025E-commerce has profoundly transformed the way consumers shop for practically everything. And yet, club stores like Costco, Sam’s Club and BJ’s Wholesale still claim an enviable share of the market and a loyal customer base that makes them an incredible opportunity for brands. No matter your product or how healthy your online sales, the opportunity…
Case Study: Costco Campaign Partnership Showcases Style and Design on Every Level
April 1, 2025Lauren and Ryan Cohen put their lifestyle baby and children’s products company on the map in 2021 with a selection of “Catch All” mealtime and playtime mats so chic that no amount of splatter could spoil the feng shui. But they didn’t stop there. Today, the Canadian baby and children’s brand Milly Stone boasts a…
Retail Display Outlook Q4 2024: Industry Prepares for the Potential Impact of Tariffs
November 18, 2024The steep tariffs on Chinese imports promised by President-elect Donald Trump have some consumer product brands taking preemptive action to move production out of China. As CNN reported Nov. 8, footwear brand Steve Madden CEO Edward Rosenfeld told analysts the company would sharply decrease Chinese production to avoid the risk of tariffs, with the percentage…
5 Best Practices for High-Performing Displays
November 13, 2024Retail display success is the product of many factors. The difference between a display that works and a display that doesn’t, comes down to the smallest details. Your goal, of course, isn’t just a display that “works.” You want a display that succeeds in a way that drives repeat success. You want a high-performing display….
Six Rules for Successful Buyer Negotiations
October 15, 2024Negotiating with a retail buyer can seem like a risky thing to do once you’ve locked in your vendor agreement, but it’s far riskier to agree to requests that add cost or complications in the interest of maintaining your relationship. A well-supported argument against a buyer’s request for more or less product per display, or…
3 Tactics for Successful Negotiations with Retail Buyers
September 18, 2024Getting your products into Costco, Walmart or another major retailer can be an enormous amount of work. By the time you’re sitting across from a buyer talking through your order details, you can find yourself agreeing to changes that bring unnecessary costs and delays. Agreeing to every buyer request, however, is not a profitable strategy….