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CVS Display Requirements

Below is a summary of CVS's requirements for retail displays, including PDQs, power wings, end caps, and cosmetics.

TPH Global Tip: the most recent edition of the CVS Seasonal / Off Shelf Display Guidelines is 18 pages long. Let us worry about satisfying all these requirements so you can focus on what you're good at.

Download the complete CVS Seasonal / Off Shelf Display Guidelines

PDQs

End Caps

  • Display Height: 10"
  • Display Width: 26"
  • Display Depth: 10"
  • Weight: not to exceed 50 pounds

Gondolas

  • Display Height: specified by CM (height and width varies)
  • Display Width: specified by CM (height and width varies)
  • Display Depth: 10"
  • Weight: not to exceed 50 pounds
  • If developing PDQs for a 4' section, the total width of the PDQs for 1 shelf within the section must total 48"
  • If needing 2 PDQs per shelf, each PDQ should measure 24" wide (not 26")

Top of Checkout

  • Display Height: 2" tray
  • Display Width: 23 3/4"
  • Display Depth: 10"
  • Weight: not to exceed 50 pounds
  • The 4 PDQs of product must fit within 39" of merchandising space top to bottom – must consider 1 3/4" thickness of shelves and finger space for shopability
  • 3 adjustable shelves may adjust, cannot be removed from display power wing (2 sides)
  • Merchandising space: 8 1/2" wide x 36" high x 4 1/2" deep
  • 4 adjustable shelves (1 3/4” thick) may adjust, cannot be removed from display
  • Space also used for graphic panel

TE levated Beauty End Cap

  • Display Height: 14" (including the header card)
  • Display Width: 10"
  • Display Depth: 10"
  • Weight: not to exceed 50 pounds

End Caps (non-PDQs): QSE 1-Sided without Side Panels

  • Display Height: 54"
  • Display Width: 26"
  • Display Depth: 13"
  • Weight: not to exceed 50 pounds
  • QSE sits on the base deck of a CVS end cap fixture
  • QSE height cannot exceed 54" due to California and West Coast seismic building code regulations
  • QSE must include a tethering system built-in to securely attach to end cap fixture

Power Wings

  • Display Height: 45"
  • Display Width: 6"
  • Display Depth: 4"
  • Weight: not to exceed 50 pounds
  • Miniwings are meant to hang from a power wing dress kit – the recommended U-clip must be provided by supplier
  • U-clip must have an inside (not outside) dimension of 1" in order to attach to power wing
  • Miniwing must be slotted at 3" from top so when attached to the power wing dress kit, the top of the miniwing sits flush with the top of the dress kit

Miniwings

  • Display Height: exactly 41"
  • Display Width: 14"
  • Display Depth: 6"
  • Weight: not to exceed 50 pounds
  • Header cards are not necessary as the price conveyance sign holder is a permanent fixture and cannot be removed
  • Pre-printed logos and graphics along the sides of the power wing are not necessary as the CVS fixture the power wing attaches to obstructs any view
  • "S" hooks used for attachment must be slotted into the back of the display and provided by supplier

Floor Stand within Power Wing Fixtures

  • Display Height: exactly 53"
  • Display Width: 14"
  • Display Depth: 6"
  • Base Height: varies
  • Base Width: 14"
  • Base Depth: 6"
  • Weight: not to exceed 50 pounds
  • Header cards are not necessary as the price conveyance sign holder is a permanent fixture and cannot be removed
  • Pre-printed logos and graphics along the sides of the power wing are not necessary as the CVS fixture the power wing attaches to obstructs any view
  • "S" hooks used for attachment must be slotted into the back of the display and provided by supplier

Floor Stand without Power Wing Fixtures

  • Display Height: 59 3/4"
  • Display Width: 16"
  • Display Depth: 6"
  • Base Height: varies
  • Base Width: 16"
  • Base Depth: 6"
  • Weight: not to exceed 50 pounds
  • Using this display type must be pre-approved
  • Display height cannot exceed 59 3/4" due to California and West Coast seismic building code regulations
  • Display dimensions listed above are exact and cannot be modified

Floor Displays

  • Display Height: 59 1/4"
  • Display Width: 14"
  • Display Depth: 14"
  • Base Height: varies
  • Base Width: 14"
  • Base Depth: 14"
  • Weight: not to exceed 50 pounds
  • Display depth should only be 6" and the display base is not to exceed 14"
  • Display height cannot exceed 59 3/4" due to California and West Coast seismic building Code Regulations
  • Best Practice: floor stands should be made to be convertible to a power wing for merchandising flexibility – the body of the display should follow power wing guidelines

Skinny Towers

  • Display Height: 59 3/4" (including base)
  • Display Width: 6"
  • Display Depth: 6"
  • Base Height: 12"
  • Base Width: 10"
  • Base Depth: 10"
  • Weight: not to exceed 50 pounds
  • If merchandise is pegged, plastic peg hooks must not exceed 2" and overall dimension of the skinny tower must not exceed 6"
  • Product must face only 1 side
  • White space 1 1/4" x 2" needed for price conveyance label
  • Dimensions must be followed due to adherence to ADA requirements and regulations

Cosmetic Towers

  • Display Height: 54" (including base)
  • Display Width: 24"
  • Display Depth: 4"
  • Base Height: 6"
  • Base Width: 24"
  • Base Depth: 13"
  • Weight: not to exceed 50 pounds
  • Header to be 3" tall
  • Body of display to be 45” tall

Seasonal Drive Aisle Towers

  • Display Height: 54"
  • Display Width: 14"
  • Display Depth: 14"
  • Base Height: varies
  • Base Width: 14"
  • Base Depth: 14"
  • Weight: not to exceed 50 pounds
  • Dimensions must be followed due to adherence to ADA requirements and regulations
  • Dimensions listed must be inclusive of signing toppers/headers and peg hook depth
  • Optimal display design is either 2-sided or 4-sided
  • If display must be 1-sided, finished artwork must be provided on all sides

Lockers

  • Display Height: 51 1/1"
  • Display Width: 11 1/2" or 15 1/2" (see below)
  • Display Depth: 13"
  • Weight: not to exceed 50 pounds
  • The width of a locker is determined by the number of Lockers per 4' section and must be specified by CM: 4 Lockers per 4' section use 11 1/2" width and 3 lockers per 4' section use 15 1/2" width
  • Lockers sit on the base deck of a CVS gondola or end cap fixture
  • The top built-in headers of the display should be a consistent 3" in height and bottom footers 6" in height
  • Peg Hooks must securely hold the weight of the product (either metal or heavy gauge plastic) and have a built-in front runner mechanism to attach a coding label or sign

SSCU Cosmetic Pre-Packs

  • Display Height: 8" (cannot exceed 10" with product)
  • Display Width: 23 7/8"
  • Display Depth: 12"
  • Product Space: 17 1/2" x 11 1/4"
  • Graphic Panel: 3 3/4" x 11 3/4"
  • Weight: not to exceed 50 pounds
  • Structure: corrugate with 5/8" white border around angled portion
  • Wells: must be black, structural design may vary across products
  • Graphics: limited to designated graphic panel, product education is not permitted on front tip-on or sides of display
  • Branding: brand logo positioned horizontally and right justified on front tip-on 1/2" from right side, logos printed in 100% black and max width 4 1/2"
  • Font: reference specific guidelines from the CVS Beauty Team

Contact us to learn more about CVS retail POP displays

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