Walmart Display FAQ
We’ve created many Walmart displays for brand managers of Consumer Packaged Goods (CPG), from floor displays (half and full pallet) and PDQs. Below are frequently asked questions relating to Walmart floor and PDQ displays.
Can there be multiple Walmart price points on a pallet display?
No. The backside of the facing side must not be shoppable. This allows the half pallet display to back up to another half pallet display. Walmart in its sole discretion determines its retail prices of products on pallet displays. A Goal Post Price Sign must be used on all pallet displays to display the Walmart price point. Half pallet displays must hold products that share a single Walmart price point. Half Pallet Displays with multiple Walmart price points must be pre-approved by the Merchant GMM and RRP Governance and Support team.
Can there be multiple Walmart price points on sidekick displays?
No. All products in a sidekick display must be one Walmart price point.
Are Goal Post Price Signs required on pallet displays?
Yes. All pallet displays (including dump bins) must use a Walmart Goal Post Price Sign (available in stores).
What are acceptable pallet display sizes?
- Half Pallet Sizes: 20″ x 48″ with 43″ maximum height (not including 8″ header or 5″ pallet)
- Full Pallet Sizes: 40″ x 48″ with 43″ maximum Height (not including 8″ header or 5″ pallet)
- Full Pallet Dump Bin Sizes: same full and half pallet sizes (above) plus the front of basic dump bins must be 36′ tall and the front of window dump bins must be a minimum height of 25″ from bottom of the display to the knock-out opening (not including 5″ pallet)
- Stacking Trays on Pallets: must be designed to fill a pallet with no over-hang and a maximum of 1″ under-hang, and the overall height must not exceed 43″ (not including 5″ pallet)
Stacking Tray Notes
Stacking trays on a pallet is a common option for selling heavier, bulk items. This style of display allows store associates to consolidate the product and transition the trays to a smaller format or to shelf by simply removing the empty trays as they sell down.
- Stacking trays provide strength for heavier product
- Stacking trays can merchandise higher volumes of product
- Stacking trays require locking tabs for stability.
- Stacking trays will be priced with a Goal Post Price Sign in store
Can quarter-pallet displays be used?
No. Quarter-pallet displays are no longer accepted in Walmart Stores.
May I use a corrugated pallet header?
Yes. The maximum height for pallet display headers is 8″. Pallet displays may include a header for branding and marketing, but not pricing.
- No Header with a Goal Post Price Sign: there will be a 9″ gap from the top of the display to the bottom of the Goal Post Price sign
- Header with Goal Post Price Sign: when a header is used with a Goal Post Price Sign the header must be easy to set up, and not cover up the Goal Post Price Sign
What is the maximum shipping height of a pallet display?
Maximum shipping height is 48″ on a pallet (height includes 5″ pallet).
May I use a modified version of the depicted displays?
Yes. Trays and displays depicted are for example only. Actual display will vary.
Are pallet skirts allowed for displays?
No. Pallet skirts are no longer acceptable for use in Walmart stores.
Are corrugated pallets allowed for all displays?
No. They are not allowed for any domestic display program. Corrugated pallets are only allowed for Direct Import displays.
Can displays be stapled or glued to the pallet?
No. Stapling, gluing or adhering displays to the pallet in any way is not permitted.
Do I have to do ISTA testing?
Yes. ISTA testing is recommended to ensure that displays with product that are 500 lbs or more can withstand the process from pack-out to in-store set up.
Pallet Distribution Guidelines & Structural Integrity
- Must be able to ride for 1,200 miles double-stacked
- Must be able to support product loaded on top of the display from the facility where the display was built through its arrival at the destination store
- Work to reduce the amount of air and maximize shipping space. Reduce packaging as much as possible
- Prototype testing and evaluation is critical and should be conducted by a certified testing facility
- Supplier is required to ship test their display using a certified ISTA testing lab
While static appearance is important, it is not an indicator of how well the merchandise will be protected, or the unit’s ability to withstand the rigors of the supply chain. Design considerations must be thoroughly evaluated and tested against known forces that the display shipper unit may encounter during its life cycle. These forces include, but are not limited to: dynamic compression, double stacking, impact, vibration, temperature and humidity changes.
What is the maximum depth of a PDQ tray on Endcaps?
PDQ Trays must NOT exceed 14″ in depth.
Is there a weight limit for PDQ Display Trays?
Yes. PDQ Display Trays should NOT exceed 50 lbs.
Is there a weight limit for SRPs?
Yes. Shelf Ready Packaging should NOT exceed 22 lbs.
Are electronics allowed within displays?
No. Electrical elements, including display screens, lights, wiring, and battery units are not allowed.