Walmart Display Requirements
We've created many Walmart retail floor displays for brand managers of Consumer Packaged Goods (CPG), from half to full pallets – quarter pallets are not permitted. Walmart refers to all pallet floor
displays in their stores as "retail ready packaging" (RRP) and PDQs.
Below is a summary of Walmart's requirements for RRPs and PDQs. Additionally, here is a link to our Walmart Display FAQ.
TPH Global Tip: the most recent edition of the Walmart Secondary Packaging RRP Standards guide is 262 pages long. Let us worry about satisfying all these requirements so you can focus on what you're good at.
Download the complete Walmart Secondary Packaging RRP Standards guide
Walmart uses PDQ pallet displays to promote products and quickly merchandise a larger volume of product in Action Alley and specialty locations
around the store. PDQ pallet displays ship to stores fully assembled and fully stocked, which is also referred to as pre-pack pallet
Overall PDQ guidelines:
- Pallet displays must provide adequate protection during shipping and at store level
- Store labor must be reduced to a minimum
- Displays must not be stapled or glued to pallets
- Pallet displays must be designed for efficient use of space – empty air space must not exceed 15% of the display
- Pallet displays may include a header for branding, marketing, and/or pricing – 8" is the maximum height for a header
- Large false bottoms are unacceptable
The one critical area that must be considered with each PDQ display design is safety. When a display fails in transit, in the distribution
channels, or on the retail floor, Walmart customers and associates are at risk. You must adhere to all of these design requirements
to minimize failures and maximize safety.
TPH Global can ensure that your display arrives intact, every time, without failures and need for rework.
The Beginning Is Your Exit Strategy
Having an exit strategy for PDQ displays is necessary and actually begins in the design phase. Design displays with right-sizing in mind,
and focus on using recyclable materials whenever possible in order to support Walmart's commitment to sustainability.
- After product begins selling down, the product remaining in the trays or small bins can be combined and condensed to a smaller display
or on store shelves.
- After determining what style of structure will be used, you should explore various methods of displaying the products throughout the
life of the display, allowing multiple configurations using the same components.
- Consider using stacked trays or small stacked bins within the initial full pallet display design.
- All PDQ displays must be approved for store recyclability and able to be disassembled by store associates. If a display is approved
by Walmart to contain non-corrugated and/or mixed materials, there must be end-of-life details in the proposal by the supplier
that include supplier responsibility for the exit process and the related costs for the display to be managed responsibly at the
end of the life cycle.
PDQ Stacked Trays
Stacking trays on a pallet is a common option for selling heavier, bulk items. This style of display allows store associates to consolidate
the product and transition the trays to a smaller format or to a shelf by simply removing the empty trays as they sell down.
Stacked Tray Requirements:
- Must be designed to fill a pallet, with no overhang and a maximum of 1" underhang
- Must adhere to size requirement of 43" maximum height (not including 5" pallet)
- Will be priced with a Goal Post Price Sign
- You must maximize the volume of space allocated; for example, a 40" x 48" pallet must be filled from pallet base to height of the display
unit – do not exceed 15% air space in the center of the display unit.
PDQ Display Trays
A PDQ tray display is a small feature vehicle for quickly merchandising promotional products on a store shelf.
PDQ tray display guidelines:
- PDQ trays can be designed to be stacked on a pallet or on a shelf, or placed side-by-side in the intended selling space
- PDQ trays ship in a single shipper, which must provide adequate protection so that the PDQ tray and product arrives to the stores intact
- Stadium style trays with a higher back panel and/or side panels that extend to the full height of the product can provide additional
protection during shipment
- Merchandise must be contained safely and securely within a PDQ tray
- PDQ trays must be easy to shop by customers and easily restocked or moved by store associates without damaging the tray or merchandise
PDQ Sidekick Displays
A PDQ sidekick display is a compact, lightweight display that is designed to be space efficient and easy to set up. It is intended for
impulse buying. PDQ sidekicks hang inside a wire frame fixture, usually located at the end of an aisle, on the left-hand side of an
end cap (facing the end cap). Actual placement will vary by store.
PDQ Sidekick Sizes
- 14" maximum width
- 5" maximum depth (with product bin opened)
- 24" height
- 48" height
- Peg hook length: 4" maximum
- 25 lbs. for 24" sidekick
- 50 lbs. for 48" sidekick
Headers & Graphic Panels
Headers or graphic panels should be included as part of the sidekick rather than having separate parts that need to be assembled.
- Pegged product and shelf-style PDQ sidekicks must have rolled edges for added strength and overall display presentation
- PDQ sidekicks with products on hooks must be properly secured and tested for shipment
- The sidekick display must be fully loaded with merchandise to ensure that the weight of the product will hold up in-store
PDQ End Cap Displays
- 70" maximum height
- 15" maximum depth
- End cap display widths will vary by department - 35.5" and 47.5" wide are the most common sizes
- End cap displays must not extend past base deck on all sides
- End cap displays must be one Walmart price point
- Walmart recommends that all product on end caps face outward, rather than facing the sides of the display
- When designing an end cap you should plan for a sidekick cage to be present next to the end cap; if an end cap is designed to shop
from the side, you run the risk of prices being obscured by the sidekick cage
Cosmetics PDQ End Caps
- 70" maximum height
- 15" maximum depth
- 23.5" maximum width (cosmetic end caps only)
Electronics PDQ End Caps
- 52" maximum height
- 15" maximum depth
- 35.5" maximum width
Contact us to learn more about Walmart retail POP displays