Permanent Retail POP & POS Displays: Automotive Wiring
Our customer’s existing wiring center display was unstable, difficult to assemble and needed 13 separate cartons to ship. We needed to create a display that solved these problems while also communicating the brand message of quality and reliability… plus give retailers a definitive reason to choose their display over the competitions’.
We created a modular design that was flexible enough to contain a single or double spinner display, plus wall hung panels. We reduced the number of shipping crates, which reduced material and freight costs, enhanced stability, and created dynamic graphic panels that enhanced the customers’ shopping experience. As a result, our customer reported a dramatic increase in retailer interest and sales. This program has been launched nationally into all of our customer’s retail channels.