Retail Point-of-Purchase (POP) and Packaging Blog

How to Avoid Retail POP Display Shipping Damage & Rework

November 13, 2017
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It would be presumptuous to say, “we’ve seen it all…” The “it” refers to the many ways a retail POP display program can be derailed by poor execution, shipping and handling damage, resulting in avoidable costs, lost profits and stress-inducing/mind-numbing rework. These preventable problems...

How to Position Products on Pallet Displays

August 23, 2017
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Well tried but true, retail point-of-purchase (POP) pallet displays have long served as merchandising vehicles for products displayed in warehouse club stores like Costco, Sam’s Club and BJ’s. These displays are designed to ship pre-packed with merchandise and to be retail ready when the...

Holiday Retail POP Displays: It’s Not Too Late (But Soon Will Be)

August 3, 2017
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The good news: it’s not too late to quadruple your holiday sales this season and generate a 300% ROI with retail point-of-purchase displays to merchandise your products in high traffic areas. The bad news: it already is too late for warehouse clubs and most...