Retail Display & Packaging Blog

The good news: it’s not too late to quadruple your holiday sales this season and generate a 300% ROI with retail point-of-purchase displays to merchandise your products in high traffic areas. The bad news: it already is too late for warehouse clubs and most big box retailers, so learn more below about what you need…

“Pennywise and pound foolish,” is a metaphor referring to British currency, where a pound is worth 100 pence, that literally refers to when someone is careful about smaller things and careless about larger ones. We have recently encountered a pennywise and pound foolish scenario relating to retail point-of-purchase (POP) displays. Several customers and prospects have…

The seasons and holidays represent opportunities for Brand Managers to increase product sales with retail POP displays and other forms of in-store merchandising. Considering that the drop-dead date for major retailers is six months ahead of the holiday, and that it takes two additional months to create new displays on average, here’s a calendar that…

Floor displays may seem old school and not sexy, but tripling your product sales – especially when taking advantage of seasonal demand and offering discounts – can be very sexy for brand managers. Here’s how to do so. Stock 4x More Floor displays typically hold 4x more product than on the shelf so, if you…

In our 50 years in business, we’ve created a process for how to ensure a successful retail POP display in-store merchandising launch that will ensure that you achieve a 300% return on your investment. Do You Have the Right Channels? The process begins with understanding what the retailer will allow for a display. The first…

Everything from cosmetics to electronics is marketed and displayed on the counter – whether at the register as a point-of-sale item or in an aisle, meant to stand out from other, similar products. Some items showcased in a countertop displays are impulse buys and the consumer must be sold on the product very quickly. In…