Anybody can print a box. A successful display and marketing campaign needs more than just a company that can print a box. Global brands need a partner with system-wide expertise – a “know-how company.” A know-how company asks a lot of questions before the first box ever leaves the factory. And when things get a…
How to Avoid Retail POP Display Shipping Damage & Rework
November 13, 2017It would be presumptuous to say, “we’ve seen it all…” The “it” refers to the many ways a retail POP display program can be derailed by poor execution, shipping and handling damage, resulting in avoidable costs, lost profits and stress-inducing/mind-numbing rework. These preventable problems drag down a company’s resources and morale and puts their relationship…
Value-Added Retail POP Displays: More Than Just for the Birds
October 26, 2017If you took a walk through our offices here at TPH, you’d almost certainly come away thinking that we specialize in creating original, eye-catching multi-material packaging and retail POP displays for a broad array of products. And we do. That said, our clients would tell you a different story. It’s not that they don’t appreciate…
Planning for Successful Gift Set Programs
October 3, 2017Brand managers often bundle their products with complimentary items like glasses or stoppers for wine and ingredients or flavor enhancers for mixed cocktails. Gift sets are an effective way for brand managers to inspire consumers to experience their products while creating an aura of added value. Successful gift set programs require pairing the product with…
A New Beginning…
September 9, 2017After 45 years of success, we at TPH Global Solutions® felt it was time to improve on an already good thing and boldly venture out into the blogosphere. Over time, we will post articles geared toward creating effective packaging and display programs. We will also post articles on the sustainability movement and it’s impact on…
Marketing Cosmetics on Retail POP Displays
August 25, 2017Today’s cosmetic shoppers are less inclined to be loyal to one particular brand and more likely to search for a product that perfectly meets their needs. This makes it both easier and more challenging to win over customers who might previously have shopped within a brand and are now fair game every time they enter…
How to Position Products on Pallet Displays
August 23, 2017Well tried but true, retail point-of-purchase (POP) pallet displays have long served as merchandising vehicles for products displayed in warehouse club stores like Costco, Sam’s Club and BJ’s. These displays are designed to ship pre-packed with merchandise and to be retail ready when the shipping cover is removed. Products sell best when the display is…