Retail Display & Packaging Blog

Planning for Successful Gift Set Programs

October 3, 2017

Brand managers often bundle their products with complimentary items like glasses or stoppers for wine and ingredients or flavor enhancers for mixed cocktails. Gift sets are an effective way for brand managers to inspire consumers to experience their products while creating an aura of added value. Successful gift set programs require pairing the product with…

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A New Beginning…

September 9, 2017

After 45 years of success, we at TPH Global Solutions® felt it was time to improve on an already good thing and boldly venture out into the blogosphere. Over time, we will post articles geared toward creating effective packaging and display programs. We will also post articles on the sustainability movement and it’s impact on…

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Marketing Cosmetics on Retail POP Displays

August 25, 2017

Today’s cosmetic shoppers are less inclined to be loyal to one particular brand and more likely to search for a product that perfectly meets their needs. This makes it both easier and more challenging to win over customers who might previously have shopped within a brand and are now fair game every time they enter…

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How to Position Products on Pallet Displays

August 23, 2017

Well tried but true, retail point-of-purchase (POP) pallet displays have long served as merchandising vehicles for products displayed in warehouse club stores like Costco, Sam’s Club and BJ’s. These displays are designed to ship pre-packed with merchandise and to be retail ready when the shipping cover is removed. Products sell best when the display is…

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Grocery Store Displays: The Fast Track for Up-and-Coming Brands to Increase Sales

August 9, 2017

The best way for up-and-coming brands to get on grocery store shelves, is to first get on the floor in a retail point-of-purchase (POP) display – especially for organic foods. If you’re already on a lower shelf or in a less desirable spot in the store, floor displays will also help increase your sales by…

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Holiday Retail POP Displays: It’s Not Too Late (But Soon Will Be)

August 3, 2017

The good news: it’s not too late to quadruple your holiday sales this season and generate a 300% ROI with retail point-of-purchase displays to merchandise your products in high traffic areas. The bad news: it already is too late for warehouse clubs and most big box retailers, so learn more below about what you need…

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Retail POP Displays: Avoiding Pennywise & Pound Foolish

July 25, 2017

“Pennywise and pound foolish,” is a metaphor referring to British currency, where a pound is worth 100 pence, that literally refers to when someone is careful about smaller things and careless about larger ones. We have recently encountered a pennywise and pound foolish scenario relating to retail point-of-purchase (POP) displays. Several customers and prospects have…

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