(733) 286-1888

Retail Point-of-Purchase (POP) and Packaging Blog

How Sales Kits Accelerate New Product Sales

TPH Global Marketing - Friday Oct 2, 2015
How Sales Kits Accelerate New Product Sales

One way to accelerate sales for a new product launch is by creating sales kits and getting them in the hands of your sales reps, channel partners and prospects.

When designed well, sales kits can be a powerful tactile and visual embodiment of your brand, product and impact - such as the Proctor & Gamble sales kit below. This sales kit made out of corrugated recreated the aisle of a drugstore. Samples of the new products were placed in the kit. Sales kits can take any form, and often include corrugated, chipboard, plastic, and fabric bags.

3-Pronged Approach

When Celebrex was launched, we created "patient experience kits" that were designed for Pfizer pharmaceutical sales reps to introduce the drug to physicians.

We then created a pill sample kit that included space for the product with marketing collateral and all the necessary disclaimers. Everything was framed in a chipboard tray that was printed with copywriting and had spots for the pills and literature. We also created counter displays with literature for doctors' offices, taking advantage of our patented easel design made from folding cartons.

Pharmaceutical Brochure Counter Displays

Celebrex, Ambien & Sleep Well! Pharmaceutical Brochure Displays

Finally, we designed anti-fatigue mats (printed with die sublimation) and counter mats with Pfizer branding to give to pharmacists as promotional items.

While we certainly can't take credit for the enormous popularity of Celebrex, everything we did made it easier for their sales reps to spread the word to doctors, pharmacists and patients.

Contact us to learn more about your sales kit project

Other Sales Kit Examples

Mrs. Dash Sales Kit Kaplan Spell Read Sales Kit
Mrs. Dash Sales Kit Kaplan SpellRead Sales Kit
Diamond Sales Kit Greenhouse Sales Kit
Diamond Sales Kit Greenhouse Sales Kit
Sara Lee Pickwick Bag Sales Kit AO Safety Sales Kit
Sara Lee Pickwick Bag Sales Kit AO Safety Sales Kit
Panduit Sales Kits with Multiple Trays Ball & Jarden Sales Kit
Panduit Sales Kit with Multiple Trays Jarden & Ball Sales Kits
Biology Books Sales Kit Spotlight on Jesus Sales Kit
Biology Sales Kit Spotlight on Jesus Sales Kit

Back to Blog

TPH Global Solutions Logo
About TPH Global Solutions

Since 1965, TPH has evolved into one of the leading innovators in retail packaging, displays and supply chain solutions. Our retail experts enhance Customers' selling opportunities and provide confidence and expertise to maximize sales throughout the retail landscape.

Contact Us